DOG BIZ SUMMIT 2024
The future of the pet care industry starts at the Dog Biz Summit 2024.
THE ONLY private ROI-driven event for dog trainers and pet care businesses that will revolutionize the industry while ensuring your business stays ahead of the game and achieves lasting sustainability for the future. All while dropping the labels and egos at the door.
Be part of history with us.
Dog Trainers, We Hear You
...You're done with the mediocrity of the same dog training industry conferences.
The popularity contest speakers and those who pay to get in front of you that regurgitate the same topics and use their spotlight to sell you into their programs.
The ones that promote and keep division/trainer wars alive and front & center in the training industry while you and the industry struggle. And if you dare speak up? You get treated like an outcast in your own community...
The circle jerking, the good ol' boys and girls club...
The broken business models that are being promoted to you year after year without a mere thought of how to update to meet the needs of the current dog owner market and how to adjust for the future so you're not caught with your pants down if something happens.
We're set to revolutionize the dog training and pet care industry because you, the industry, humans, and dogs deserve better.
It's time to secure our future as pet professionals.
Immerse yourself for 3 transformative days of proven strategies, dynamic conversations, unmatched collaboration & ROI
...The Dog Biz Summit 2024 is your ultimate edge as a dog trainer and pet care professional in today's modern industry.
Our proven and tested methods we're covering will propel you, your business, and your team ahead of the curve, ready to weather any storm, economy, disaster, or corporate takeover already on the horizon.
For the first time ever at a dog trainer event, we're pioneering a collective conversation on shaping and protecting the training industry—without the damn labels- simply as our industry's dedicated dog trainers and protectors. We are committed to setting high standards for ourselves and the entire industry moving forward.
Recent data reveals a troubling trend: our training industry is regressing despite explosive growth. More social media trainers and newbies are setting up shops as "dog trainers" than ever; trainers are burning out faster with devasting health consequences, and insurance claims are up more than 150%. The dog training market share is down 1.5%.
Also, true to Grassroots DBS style, expect an entertaining show filled with humor and laughs. Because these topics aren't easy, and laughter always helps.
READY TO JOIN US?
CLICK BELOW TO RSVP
REGISTER HERE

WHERE & WHEN
In Person: The event will be held at a stunning, upscale venue in downtown Austin, Texas. The exact address will be revealed upon the Dog Biz School team's approval of your registration.
Dates: Aug. 7-9, 2024
Wednesday: Past, present & future of the Dog Training & Pet Care Industry.
Thursday: Solutions focused on building a stronger future for all.
Friday: An open roundtable discussion for ALL attendees. We'll put our money where our mouths are & collaborate with everyone in raw, triggering conversations about the industry.
Why attend Dog Biz Summit 2024? What makes it different from other events, summits, and conferences?
Your feeds and stories are flooded daily with new conferences, events, and summits. Each one promises star-studded speakers and glittering tactics to boost your profits, offering shiny red-ball strategies to scale your business. They cram marketing down your throats with sales strategies that make no sense for our industry (it looks like someone skimmed a Grant Cardone book once).
They're all identical at this point. Frankly, most of these people deserve to have tomatoes thrown at them. Quality matters.
And for most of them, you must identify/label yourself as a member of this training camp or that training camp...instead of being who you are at your core, a fricking awesome dog trainer and educator.
So, we get it—you've got trust issues.
- We're screening every attendee, speaker, and panelist with the promise of egos and labels being dropped the moment you cross into our venue... this isn't a buy-your-way-in event.
- We are not presenting untested business gimmicks, outdated models, predatory tactics, or speakers.
- We're also recognizing and giving a seat at the table for the pet care and training industry sponsors and vendors who have been our community backbone for decades without proper recognition. They've also noticed issues and are ready for a shift in the industry.
- We're here to amplify your voice and drive meaningful change and collaboration in the industry to secure the future.
- We guarantee no information overload. Our topics are designed for value and action, not long, drawn-out fluff, ensuring you stay focused. We're not here to hear ourselves talk.


Now, imagine if in three days, you could...
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Position your dog training business, facility, and staff to guarantee your long-term longevity in a rapidly changing and evolving market with looming shifts ahead for all business owners. The training and pet care market is shifting fast, and if your business model doesn't reflect updated programs, offers, and educational systems, you are at risk.
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Develop a clear roadmap and update your business model ASAP without decision paralysis. You're going to get things done during your time spent with us, from conception to implementation during our workshops. We're not hosting this event to boost our egos by overwhelming you with information to where you need days of decompression.
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Be part of a revolution in the training industry and unite together rather than talk a big game about it. Be part of the collective where we start to ask the questions no one is asking when it comes to trainer education and certifications while creating actionable steps for how we, as trainers, can uphold the quality of services and individuals while dropping the labels and uniting for the first time ever for the benefit of the entire industry.
That's What The Dog Biz Summit 2024 Is Here To Do
LET'S DO THIS
Dog Biz Summit Agenda
Day One: PAST, PRESENT & FUTURE
❖ Remembering Our Roots As an Industry
❖ The Downside of Tribalism - Panel Discussion
❖ The Stagnancy of Current Pet Business Models
❖ The Facility Bubble Burst & Decline
❖ The War of Information to Dog Owners & The Lost Art of Value
❖ The Next Generation of Dog Owners
Day TWO: Solutions Focused to Build a Stronger Future & Industry
❖ Put Your Oxygen Mask On First
❖ Gateway to Wealth: Industry & Personal
❖ Setting the Bar on Minimum Pricing for Service-Based Businesses
❖ Program Redesign Workshop: How Fusion Programs Fix Everything
❖ Facilities of the Future
❖ Evaluating the Current State of Education and Certification Programs for Dog Trainers
DAY THREE: Uniting Together As a Voice For the Dog Training Industry
This day is dedicated to giving every attendee a voice. It's a space where we unite as trainers without labels, egos, or fears of being outcasted to discuss proactively shaping the future, upholding high standards of training and education, and fostering collaboration for the future of the dog training industry.
We'll put our money where our mouths are & collaborate with everyone in raw, triggering conversations about the industry.
Where will the Dog Biz Summit 2024 Be Held?
Downtown Austin, Texas. Right in the heart of it all.
The event will take place at a stunning, upscale venue in downtown Austin, Texas. To ensure privacy for all attendees, the exact location will be shared once the Dog Biz School team approves your registration. But, we promise, it's a beautiful venue within walking distance of everything Austin offers. We've secured a block of discounted rooms for Dog Biz Summit attendees.
Our Goals For The Dog Biz Summit 2024
1. Put aside training labels and egos and have the triggering conversations as a collective of dog trainers and pet care providers.
Now that we have cold, hard data, we can no longer ignore our industry's regression in the training sector. It's time to unite and have tough conversations about where we went wrong and how to correct our course together before we completely lose control to outside AND inside threats.
2. An overall decrease in dog training industry-related claims over the next two years.
Revolutionize our educational standards and certifications to establish and uphold the highest level of training, eliminating industry divides. Unite to elevate our entire industry, ensuring we are held to superior standards and driving down claims for our business insurers.
3. Position business owners for the next decade and beyond to capitalize on growth and safeguard against corporate takeovers.
Implement strategic growth models for business owners that reflect on the current market trends AND the future trends of the pet market.
4. Open the opportunity for our pet industry vendors, sponsors, and partners to sit at the table for their insight, input, and feedback to the industry.
Our industry vendors and sponsors have been the quiet backbone of the entire industry. We must recognize and honor their incredible contributions and attributes to the industry's growth. We acknowledge their pivotal role in our industry's success by integrating them into our community and giving them a platform to provide feedback. Our industry is where it is today with their support.
LET'S DO THIS
About the Event Organizer
Hey, we're Grassroots Dog Biz School, and let’s set the record straight:
We are THE definitive experts in the pet industry and have been for over 20 years.
Our team has dominated the pet dog industry for over 20 years, trailblazing the path for dog trainers and pet care providers to elevate their businesses to new heights.
When it comes to the business norms you see today—like higher prices and "blended programs"—you can thank Grassroots DBS. We pioneered these innovations.
We were the first responders to the entire training industry in 2020 (and we have the receipts to prove it). We're the behind-the-scenes powerhouses for the largest training facilities in the US, partner with many of the vendors inside the industry, and have helped our students generate over $60 million in profit.
We're also dog trainers who honor our roots with high-quality training standards.
We're also not afraid to call out the bullshit in the industry. And yes, we love dark humor and dirty jokes.
How To RSVP & The Process
If you're interested in attending the Dog Biz Summit, we require a pre-registration with a deposit of x.
Once you pre-register and submit your deposit, we'll be in touch with you shortly to connect with you, learn a bit about you, what interests you in coming to our event, and a deeper dive into our agenda topics. If it's a good fit, we'll approve your registration and enroll you in the event. If it's not, your deposit will be refunded.
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